adam smithINSIGHTS

Doctors are the occupation Britons trust most.

42% pick doctors as the most trustworthy occupation, and 20% pick RNLI lifeboat crews.

Which of these occupations do you think is the most trustworthy?

42%
20%
9%
18%
11%
  • Doctors
  • RNLI lifeboat crews
  • Police
  • Other occupations
  • Don’t know

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

Politicians are the least trusted occupation by a distance.

38% pick politicians as the least trustworthy occupation, more than twice the 17% who pick online influencers.

And which of these occupations do you think is the least trustworthy?

38%
17%
11%
29%
  • Politicians
  • Online influencers
  • Used car salespeople
  • Other occupations
  • Don’t know — 5%

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

Britons would wish politics on someone they dislike.

Asked to pick a career for someone they didn’t like, 23% chose politician, ahead of social media influencer on 16%.

And if you had to pick a career for someone you didn’t like, which of these would you choose?

23%
16%
12%
32%
17%
  • A politician
  • A social media influencer
  • A charity worker
  • Other careers
  • Don’t know

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

A comedian outscores the PM.

9% call John Cleese untrustworthy, against 30% for Andy Burnham.

And how trustworthy or untrustworthy do you think each of the following people is?

John Cleese (comedian and actor)

17%
33%
30%
11%

Andy Burnham (Prime Minister of the United Kingdom)

17%
32%
18%
11%
19%
  • Very trustworthy
  • Somewhat trustworthy
  • Neither
  • Somewhat untrustworthy — 5% / 11%
  • Very untrustworthy — 4% / 19%
  • Don’t know — 11% / 3%

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

The Chancellor is narrowly trusted in his Budget week.

35% call John Healey trustworthy and 29% untrustworthy. Fieldwork began on Budget day.

How trustworthy or untrustworthy do you think each of the following people is? John Healey MP (Chancellor of the Exchequer)

8%
27%
26%
15%
14%
10%
  • Very trustworthy
  • Somewhat trustworthy
  • Neither
  • Somewhat untrustworthy
  • Very untrustworthy
  • Don’t know

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

Trump and Putin are distrusted.

55% call Donald Trump very untrustworthy and 62% Vladimir Putin.

And how trustworthy or untrustworthy do you think each of the following people is?

Donald Trump (President of the United States)

7%
11%
12%
13%
55%

Vladimir Putin (President of Russia)

8%
13%
8%
62%
  • Very trustworthy — 7% / 5%
  • Somewhat trustworthy
  • Neither
  • Somewhat untrustworthy
  • Very untrustworthy
  • Don’t know — 2% / 4%

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

The armed forces are the most trusted institution.

22% name the armed forces as the institution they trust most, ahead of charities on 15% and the BBC on 13%.

Which of these do you trust the most?

22%
15%
13%
38%
12%
  • The armed forces
  • Charities
  • The BBC
  • Other institutions
  • Don’t know

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

Parliament is the least trusted institution.

24% name Parliament as the institution they trust least, with social media companies on 23% and AI chatbots on 14%.

And which of these do you trust the least?

24%
23%
14%
32%
7%
  • Parliament
  • Social media companies
  • AI chatbots like ChatGPT or Claude
  • Other institutions
  • Don’t know

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

The government is not trusted to cut taxes.

Of eight aims tested, lower taxes scored worst: 23% trust the government to deliver them and 58% do not.

[Verbatim question wording to add]: “Lower taxes for you and your family”

8%
15%
16%
28%
30%
  • A great deal
  • A fair amount
  • Neither
  • Not very much
  • Not at all
  • Don’t know — 3%

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling

adam smithINSIGHTS

Britons split three ways on who gives them the worst deal.

22% name the government, 22% landlords and the rental market, and 21% energy companies.

Which of these do you feel gives you the worst deal?

22%
22%
21%
28%
7%
  • The government
  • Landlords and the rental market
  • Energy companies
  • Other
  • Don’t know

Source: Adam Smith Insights for the Adam Smith Institute. Online survey of 1,398 GB adults aged 18+, 28–29 October 2026. Weighted by age, gender, ethnicity, region and 2024 vote.

Full question wording, methodology and data tables: adamsmithinsights.org/trust-polling